What are web design trends in 2021?

Web design is one of the fundamental pillars of web browsing. Thanks to this work, a web page can be intuitive and attractive for users, as well as aesthetic and functional, which is undoubtedly the key to positioning it among the first search engine results. Of course, it is important to always be attentive to trends because they vary year after year.

It is important that you know the trends in web design for 2021 so that you can adapt your content to new trends and adjust it to what users expect. Remember that visual trends are the key to generating engagement and positioning yourself in the minds of potential customers.

The main trends in web design for 2021

A web designer must be informed about the news in the market and be in continuous learning to test the new formats that emerge. Here are some of the latest trends and ideas for this year.

1.- Super minimalist navigation

Minimalist designs have been the protagonists of web design for a while. But in 2021 it will become more important, so the trend will be a super minimalist design. To achieve this, it is best to bet on a clean graphic design, with a linear format and well-worked colors that are simple but at the same time intense. The goal of super minimalist navigation is not to saturate web pages with unnecessary elements so that the user can focus on the important elements within the site.

2.- Dark mode

Another of the most prominent trends in web design for 2021 is the dark mode. Different brands have already begun to use this design such as Instagram, Twitter, Android, and Apple, which offer them as alternative themes in their products. The dark mode catches the attention of users because it looks modern, saves battery power on devices, and also highlights other design elements. Plus, it can help reduce eyestrain in low light.

3.- Immersive 3D elements

Thanks to the rise of VR and AR technologies, 3D design elements are gaining momentum. In 2021 we will see more designs with hyper-realistic 3D images, as these elements allow beautifying websites. This makes users want to stay longer on the website and therefore the session time increases. Which means a positive sign for Google.

The three-dimensionality plays a fundamental role because it brings realism to a web design. The flatter designs have a modern approach that adds movement thanks to the use of CSS using light and shadow. Obviously, this option is very attractive for both e-commerce and corporate pages because it offers many advantages in terms of personalization through which you want to differentiate each brand.

4.- Mix of graphics with photos

Among the trends in web design for 2021 we also find the overlay of graphics on images. With this combination you can create more creative and attractive designs for users.

5.- Voice user interface (VUI)

Due to the increase in voice searches, voice chatbots and virtual assistants are becoming one of the most popular technology trends in 2021. For this reason, in web design, you can create voice user interfaces so that your page can become a leader in your niche.

What is VUI design?

Voice user interfaces (VUIs) allow the user to interact with a system through voice or speech commands. … The primary advantage of a VUI is that it allows for a hands-free, eyes-free way in which users can interact with a product while focusing their attention elsewhere.

6.- Bold fonts

Typography is also a key factor and affects the design result on a web page. It is still a trend like years ago. The commitment to bold fonts reinforces the message and acquires special prominence. In addition, this year we will also see the use of less minimalist and certainly more complex fonts.

7.- Sustainability

Ecology and respect for the environment have also gained importance. Companies connect with customers showing their sensitivity and social responsibility. For this reason, web designs also show this philosophy and vision with the incorporation of photos, videos, or simulations that highlights this concern. The objective of the companies will be to transmit their social commitment through the design and the values transmitted through it, beyond having the classic section of corporate social responsibility within their website.

What is sustainable web design?

Sustainable web design is an approach to designing web services that prioritizes the health of our home planet; at its core is a focus on reducing carbon emissions and energy consumption.

8.- Parallax effect

Parallax scrolling is not new, but it continues to set the trend in 2021. The most modern pages have used this effect for some years to offer a depth effect. Along with interactive storytelling, the user feels motivated and attracted when interacting, which favors companies because it increases the conversion rate on the site.

9.- Sticky elements

Elements with a sticky effect also have a place this year. Something as easy as setting a button, image, or form by positioning when the user browses a web. This inclusion remains fixed at a specific point on the screen.

10.- The chatbots

Artificial intelligence continues to be integrated into corporate pages and the chatbot has an excellent acceptance. It is establishing itself as a clear substitute for the boring and classic forms. This small pop-up window reads user queries and generates automatic responses thanks to the use of algorithms. They are very useful in the implementation of the virtual sale or to answer the FAQ.

In short, the interactive trend and making websites much more dynamic to attract the user’s attention from the first moment continues to be one of the main challenges in web design that agencies face in their day-to-day lives.

Remember that when we have a website we must have two goals:

• Make our website intuitive, attractive, and easy to use.
• Have a functional aesthetic design to awaken the interest of the visitor.

The online world is booming and as we all know, it will be our future. New technologies evolve and with it everything that surrounds them. Hence, web design trends as well.

Trends in web design are very present at Rosalind IT Services, since we are interested in being able to please our clients and offer them the best in web design and development.

We work on each web project in a personalized way, with the aim of applying the best custom design trends.

You can contact us to talk about the best web design plans for your digital business.

What are the latest trends in web design?

It shows that IoT-connected devices will reach nearly 38.6 billion by 2025. IoT is one of the most powerful tech trends that will shape the future of web development that offers the following benefits: Scalability. It assures data distribution and collection but doesn’t depend on the volume of data

What is the parallax effect in website?

Parallax scrolling is a web design technique in which the website background moves at a slower pace than the foreground. This results in a 3D effect as visitors scroll down the site, adding a sense of depth and creating a more immersive browsing experience. Parallax is based on optical illusion.

What is important in website design?

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.

What is the use of dark mode?

Dark Mode is a supplemental mode that can be used to display mostly dark surfaces on the UI. The design reduces the light emitted by device screens while maintaining the minimum color contrast ratios required for readability.